How to Become a KOA Campground
If you are an RV park owner or aspiring to be one, you might have heard of KOA. KOA stands for Kampgrounds of America, and it is the largest network of privately owned campgrounds in North America.
KOA campgrounds offer a variety of amenities and services, such as full hookups, Wi-Fi, cable TV, laundry, swimming pools, playgrounds, and more. They also host fun activities and events for campers of all ages, such as pancake breakfasts, movie nights, themed weekends, and more.
But KOA is more than just a campground brand. It is also a franchise opportunity for RV park owners who want to join a successful and profitable business model. Embarking on the journey to become a KOA Campground can elevate your RV park business to new heights.
KOA, with its recognizable brand, allows campground owners to tap into a network that has been trusted by campers for decades. But how does one transition their existing campground to this esteemed brand, or set up a new one under the KOA banner?
This article will offer you insights and step-by-step instructions on how to become a KOA Campground, a beacon for RV enthusiasts across North America.
What is a KOA Campground?
KOA represents one of the most renowned chains of campgrounds in North America. Founded in 1962, its inception was inspired by the growing popularity of road travel in the United States. Over the years, KOA has developed a reputation for providing campers with high-quality experiences, consistently reliable amenities, and locations that blend convenience with nature’s beauty.
From its beginnings, embarked on a mission to offer travelers a consistent, friendly, and comfortable place to rest. With over 500 locations spread across the continent, KOA campgrounds are often the first choice for many RV travelers, tent campers, and even those looking for unique lodging options like cabins.
Transitioning to or establishing a KOA campground brings with it a multitude of advantages:
- Consistent Branding and Recognition: The iconic yellow KOA sign is a symbol of trust for many campers, indicating a promise of quality and consistency.
- Marketing and Support Network: By joining KOA, campground owners gain access to a vast array of marketing tools, resources, and a supportive community of fellow campground owners.
- High Standards Attract Quality Guests: With strict standards for facilities and services, KOA campgrounds naturally attract guests who value and are willing to pay for superior camping experiences.
Steps to Converting an Existing Park into a KOA Campground
If you already own a functioning RV park or campground and are considering the benefits of transitioning under the KOA umbrella, there’s a specific roadmap to follow.
Here are the steps to guide you through this transformative journey:
Initial Research and Self-Evaluation
Begin by understanding KOA’s standards and requirements. Evaluate your current infrastructure, amenities, and services against KOA’s expectations. It’s essential to have a clear picture of potential upgrades or changes you might need to implement.
Submitting Application and Undergoing KOA’s Comprehensive Review
Complete the application and submit it for KOA review. KOA will conduct a thorough review of your campground. This includes on-site inspections, assessments of your existing facilities, and potential recommendations for improvement. This step ensures that your campground meets KOA’s quality standards.
Implementing Recommendations and Upgrades
Based on KOA’s assessment, you might need to make specific upgrades to your park. This can range from improving amenities and facilities to enhancing overall guest experiences. Implementing these suggestions ensures your campground aligns with KOA’s branding and quality promise.
Finalizing Agreements and Rebranding
With all upgrades complete and standards met, the final step is signing the franchise agreement. Once done, you can proudly hoist the iconic yellow KOA sign, marking your campground’s transition into a member of the esteemed KOA family.
Converting an existing park into a KOA Campground is a strategic decision, one that offers potential for growth, increased visibility, and access to a vast network of loyal campers.
Steps to Building a New KOA Campground
Starting from scratch and aspiring to build a brand-new KOA campground? While the process may seem daunting, KOA’s structured approach makes it manageable and efficient. Here’s a roadmap to help prospective KOA campground owners navigate this journey:
Local approval
Obtain local approval from the relevant authorities for zoning, permitting, utilities, etc. This can take some time and effort, depending on the location and regulations of your area.
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Application
Complete and submit an application form and pay a franchise fee of $35,000. This fee covers the initial development and support from KOA.
Property Visit
The third step is to have a property visit from KOA, who will help you with the campground design and layout plan, as well as the electrical layout, wire size, voltage drop calculations, etc. This will ensure that your campground meets the KOA standards and requirements, as well as the local codes and safety measures.
Franchise Contract and Training Program
Then, you must execute a franchise contract and attend a five-day training program at KOA University in Billings, MT. This will provide you with the necessary knowledge and skills to run a successful KOA campground.
Checklist
The fifth step is to complete the property updates, branding, signage, etc. in preparation for opening as a KOA. This will make your campground attractive and recognizable to campers who are looking for a KOA campground.
Steps to Buying an Existing KOA Campground
Another way to join the KOA franchise is to buy an existing KOA campground for sale. This means that you purchase a campground that is already operating as a KOA and has a loyal customer base and a proven track record.
Buying an existing KOA campground can be a convenient and profitable option for you, as you can start earning revenue immediately without having to wait for the development and construction process.
You can also avoid the risks and uncertainties associated with starting a new business from scratch or converting an existing RV park. Moreover, you can benefit from the existing infrastructure, equipment, staff, and reputation of the campground.
The buying process and requirements are similar to the conversion process but with some differences.
Make Contact
Contact KOA or visit their website to find available KOA campgrounds for sale in your desired location and price range. You can also use other sources, such as brokers, online listings, or word-of-mouth, to find potential sellers.
Due Diligence
The second step is to conduct due diligence on the campground you are interested in, such as reviewing the financial statements, inspecting the property, verifying compliance with KOA standards and requirements, etc. You can also hire a professional advisor or consultant to help you with this step.
Negotiation
Negotiate the terms and conditions of the sale with the seller, such as the purchase price, financing options, transfer fee, etc. You can also seek legal assistance or representation to ensure that the contract is fair and valid.
Transfer Fee and Training
The fourth step is to pay a transfer fee, which covers the training and support for the new owner. You will then attend a five-day training program at KOA University in Billings, MT, where you will learn everything you need to know about running a KOA campground.
Once this is done, you will be ready to take over the ownership and operation of the campground and enjoy the benefits of being part of KOA.
Becoming a KOA Campground
Whether you’re converting, building, or buying, the journey to becoming a KOA Campground owner is a step towards offering high-quality service in a rewarding business landscape.
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Keep learning about the exciting campground and RV park business by reading more of our blog articles!