A well-designed website is one of the most powerful tools an RV park can have. The website is often the first impression potential guests get of the park, and it can make or break their decision to book. A site with slow load times, clunky navigation, or confusing booking options will keep visitors away. On the other...
Every great campaign starts with a spark, and for us, that spark was a simple, striking metaphor: what if all the chaos of campground paperwork became a literal monster? From that idea, we knew we wanted to create something cinematic, emotional, and visually memorable. But instead of turning to traditional production methods, we turned to something new:...
Keeping a campground clean is not just a matter of appearance—it’s a matter of creating a safe, fun experience for your guests and being a responsible steward of the environment. With the steady parade of campers, garbage can pile up in a hurry. If you fall behind, you may find yourself with overflowing dumpsters, unwanted insects, and...
If you have recently bought new RVs or are new to RV life, you’ll quickly realize RVers have their own language. That’s why we’ve gathered a small dictionary, from a seasoned RVer to a newbie. You’ll know all about RV type, campground etiquette, and road trip lingo. Understanding RV slang is great if you want to understand...
Cinco de Mayo is the perfect excuse to add sizzle and vibrant energy to your RV escapade. You don’t require an entire kitchen to throw a party that’s celebratory and delicious. For RVers, it’s a great reason to mix up the usual camp menu and bring on some flair with Mexican-inspired meals that are simple, fun, and...
Whether camping, hiking, or traveling in your RV, spending time outside is one of life’s great pleasures. But biting bugs can quickly ruin the fun. That’s why having the right bug spray on hand is essential for anyone who loves the outdoors. With so many bug sprays and insect repellents on the market, choosing the best one...
There are so many campground owners out there, so they need to come up with creative ways to make people stand out and book, especially during slow periods. That’s where promotional codes come in. Promotional codes, also known as coupon codes, can be used to receive more than just discounts. They can be used as a great...
Hosting events at your campground is one of the most effective ways to offer guests a unique experience, build a strong sense of community, and generate additional revenue. From weekend concerts and fishing tournaments to stargazing tours and seasonal festivals, events create energy that enhances your campground’s reputation and encourages guests to return. However, as your events...
For many, the open road is the ultimate symbol of freedom. RV travel lets you explore the country on your own terms — waking up to mountain views one day and parking beside a tranquil lake the next. But while RVing provides the thrill of discovery and spontaneity, it also includes digital perils most travelers do not...
Search Engine Optimization (SEO) is essential for campgrounds and RV parks looking to increase visibility, attract more guests, and drive direct bookings. With travelers searching for campsites online, ranking higher in Google Search and Google Maps can significantly impact the business. This article covers essential SEO strategies, including local search optimization, content marketing, technical SEO, and backlink...
In 2024, campground operators, RV park owners, and glamping businesses navigated a year filled with both growth and challenges. From an increase in first-time campers to shifting booking behaviors, understanding these trends is crucial for making informed business decisions. The 2025 RoverPass Annual Outdoor Hospitality Report compiles exclusive data from thousands of reservations, offering insights into occupancy...