Reaching the right audience is essential for maximizing bookings at your campground. Implement effective marketing strategies to attract more guests and enhance your overall occupancy and revenue potential.
Every great campaign starts with a spark, and for us, that spark was a simple, striking metaphor: what if all the chaos of campground paperwork became a literal monster? From that idea, we knew we wanted to create something cinematic, emotional, and visually memorable. But instead of turning to traditional production methods, we turned to something new:...
There are so many campground owners out there, so they need to come up with creative ways to make people stand out and book, especially during slow periods. That’s where promotional codes come in. Promotional codes, also known as coupon codes, can be used to receive more than just discounts. They can be used as a great...
Hosting events at your campground is one of the most effective ways to offer guests a unique experience, build a strong sense of community, and generate additional revenue. From weekend concerts and fishing tournaments to stargazing tours and seasonal festivals, events create energy that enhances your campground’s reputation and encourages guests to return. However, as your events...
Search Engine Optimization (SEO) is essential for campgrounds and RV parks looking to increase visibility, attract more guests, and drive direct bookings. With travelers searching for campsites online, ranking higher in Google Search and Google Maps can significantly impact the business. This article covers essential SEO strategies, including local search optimization, content marketing, technical SEO, and backlink...
Camping is more than just setting up a tent and cooking over a fire; it’s about creating a memorable camping experience that lasts a long time, especially for families. For campground owners, ensuring their guests have a great time can lead to more visits, positive reviews, and word-of-mouth referrals. Families want an experience that brings everyone together,...
Group travel is making a comeback, whether it’s family vacations, adventure tips, or even work trips, more travelers are opting for shared experiences with others. If you’re in the campground or travel business, this is great news! As more groups go on trips, it becomes harder to manage bigger and more complicated reservations. Today’s group travelers are...
Are you feeling overwhelmed by the endless task of managing reservations across multiple booking sites? You’re not alone. When guests book through your website, OTAs like Airbnb and Booking.com, or even direct calls, it can feel like you’re always trying to keep everything organized. The good news is that you don’t have to keep juggling all those...
Fall is a great time for campgrounds to attract guests looking for a seasonal outdoor experience. This season is the perfect opportunity to market your campground in new and creative ways, to improve your bookings and guest experience. In this blog post, we’ll talk about five ways to get guests to your campground in the fall. From...
The business opportunity for campground owners lies in attracting many campers, whether they’re families or friends. A group-friendly campground doesn’t just fill one campsite; it fills multiple, bringing in more revenue and creating a vibrant, lively atmosphere at your park. However, making more money comes with more work, and managing groups of people can be difficult. Life...
In 2022, search ad spending by businesses amounted to approximately $185.35 billion domestically, with pay-per-click spending projected to increase by about six percent yearly through at least 2028. By then, this investment will total nearly $261 billion. This indicates that more companies are turning to search advertising to reach a broader audience. If you run a campground...