The initial part of your marketing strategy should be a website that captures campers eyes and make them fall in love with your property.
Experts estimate that Google considers around 200 different criteria when ranking and featuring the best designed RV park websites. The elements you include on your page determine how far up your site appears in web search results. For small businesses, figuring out how to snag one of the coveted, top-five positions can feel like a guessing game. The good news is that there is enough research to know some of the general rules web designers use to help a website crawl up the rankings ladder and get seen by more and RVers with a credit card in hand.
1.Updated Content. You can do this in the form of blog posts, a virtual tour, and a calendar of events.
2. Search Engine Optimization (SEO). The faster a search engine notices your site via relevant keywords (like your park name), the higher your website will appear in relevant search results.
3. Social Media Presence. Google obviously responds well to businesses that are active on Google Reviews , but it also helps to have backlinks from Facebook, Twitter, Pinterest and other social media sites. When visitors find your site through social media, it shows that people “like,” follow, and share your content with their network.
4. Mobile Friendly. Experts predict that most of us will be using a mobile device for browsing before the end of the decade. If a fancy web developer tells you that your website is mobile friendly just because you can see it from an Android, find a new developer. “Responsive design” is a specific designation that indicates functionality on different sized screens. If your website is not responsive when a user is on their phone or tablet, it can be useless to people who primarily browse the ‘net on a handheld device.
5. Contact Information. Legitimate businesses are not afraid to disclose their location and contact information. Web browsers look for a dedicated “Contact Us” tab, for instance. Include your business name, address, phone number, and email address. Including your contact information at the bottom of each page on your site is even better.
6. Bonus: Online Reservations. This is not a point that’s high on Google’s algorithm only because it is relevant to only some businesses. But one way a browser assumes that you have a flawed website is if a user leaves after visiting just one page (this will up your bounce rate). So if a potential customer lands on your homepage and does not see a “Reservation” button, and then navigates to a competitor instead, from the web browser’s perspective, your site wasn’t able to offer that individual what they wanted.
On the surface, it may be difficult to tell the difference between a highly ranked website versus one that ranks low. So we scoured the web to find 5 best designed RV park websites based on criteria experts say browsers look for. These RV parks, ranging from the northeast to the southwest, will give business owners an idea of how your competitors are doing it right.
Papa Chubby’s website masterfully captures the essence of a premier lakeside resort experience, seamlessly integrating the allure of gourmet dining with the serene beauty of nature. Upon arrival, visitors are treated to a captivating visual journey through the resort’s offerings, from the rustic charm of its accommodations to the vibrant atmosphere of its dining experience. Navigation is a breeze, with intuitive links guiding guests to explore the menu, book their stay, and learn more about the unique experiences available. Social media integrations and a user-friendly design ensure that every detail is just a click away, inviting guests to immerse themselves in the Papa Chubby’s experience before even setting foot on the property. This website sets the standard for mobile-readiness, ensuring that the adventure begins the moment you decide to explore what Papa Chubby’s has to offer.
Southern Plains RV Park’s website is a testament to the serene and welcoming atmosphere of Oklahoma’s friendliest RV destination. With its user-friendly interface, visitors can easily navigate through the lush landscapes and comprehensive amenities offered. The site features engaging visuals of the park’s natural beauty, alongside detailed information on accommodations, ranging from RV sites to cabins. Interactive elements invite exploration of activities, such as swimming, hiking, and nearby attractions like casinos and golf courses. It perfectly encapsulates the essence of Southern Plains: a peaceful retreat with the promise of adventure and relaxation.
Have you seen the photo slideshow on the Mission Bay Resort main landing page? The images are simply stunning! After seeing San Diego’s twinkly skyline, waves crashing on coastal rocks, and the gorgeous sunset, there’s nothing stopping users from clicking on the large, bright orange “Reserve Now” now button. After submitting payment information, guests can take a virtual tour, view area attractions, and see the park’s events and calendar listings. All of these pages are updated regularly. At the bottom of Mission Bay’s landing page are several social media buttons, their physical address and phone number. The website received mobile-friendliness rating of “fair,” a 68 out of 100. But with a few tweaks, like font size and viewpoint configuration, the park can easily up their score.
The sharp images on Zephyr Cove Resort’s main landing page are links that take users further into the park’s website. Customers can toggle between an activity calendar and information about the park’s RV camping options. After reviewing a sample three-day itinerary, customers’ next stop is the “Check Rates” button that hovers at the top of the page, no matter where on the site users venture. Also at the top of every page is a phone number, and at the bottom, the address, social media buttons, contact information, and a link to resort and area maps. Zephyr Cove’s mobile friendliness ranks a “good” 99 out of 100.
The first thing RVers will learn about this Tybee Island campground is that River’s End is a coastal wonderland with a rich historic background. Rather than a photo slideshow, this RV park provides a carousel of rotating user reviews from top review sites like Yelp and Trip Advisor. On the front page, potential guests can navigate from the site’s social media sites to useful articles – like one that explains rip currents and warns guests about the water’s ability to whisk even strong swimmers out to sea (plus tips on how to swim back to shore!). The park’s contact information, map, video tour, blog, and photo gallery are easily accessible from any page. Google’s mobile friendliness ranking is a “good” 96 out of 100.
When you decide to work with a website developer, be sure you know some of the top design elements that browsers look for when ranking sites in your industry. It could be the difference between snagging the number-one spot in your category, or appearing, unhelpfully, on page two, three, or beyond.
At Roverpass, we are determined to use our expertise to help RV parks acquire the tools they need to succeed in a business landscape increasingly determined by digital technologies.
With this goal in mind, we created Premium Website Builder, a solution designed for RV parks looking to unfold their full potential with high-quality, stand-out websites that make businesses grow faster.
Starting with an initial audit from our Search Engine Optimization (SEO) Specialist that ensures the website is properly ranked for Google search, we design, create, develop, and launch tailored websites with the capacity to highlight the uniqueness of each park and attract new customers.
Beyond that, we help campgrounds enhance management by integrating their website with our campground reservation software, which allows them to easily and conveniently manage availability, rates, and reservations, send automatic confirmations and reminders, take online payments, and more.
We help RV parks thrive in the digital age! Keep reading our blog to learn more about the current trends in the industry.
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