If you’re looking to market your RV park online, an effective way to drive more traffic to your site is to list it on a directory.
By creating a digital link to your park, you’re not only establishing a presence when it comes to online search, but you’re also enabling more reservations for your campground, and therefore increasing the potential for returns.
It can be overwhelming to know where to start though. This article provides some tips on the best places to list your campground, how much they cost, and some other things to look out for.
Best Directories To List Your RV Park On
Since RVing, camping, and spending time outdoors are popular pastimes, there are many different directories to choose from when it comes to setting up an online listing.
Where you choose to list your site depends on your budget, your priorities, and who your target market is. To help kickstart the process, here are a handful of online directory ideas to get the ball rolling:
TripAdvisor is one of the most popular travel directories on the internet, with over 600 million people searching the site each month to plan their next vacation. What this means is that you can potentially get your park in front of a lot of people. However, there are over 100,000 listings on TripAdvisor so choosing to list here means more visibility but also a bit more competition.
When it comes to costs, listing on TripAdvisor is free but you pay a 3% processing fee when someone books your campground off the site. Depending on how much you charge per booking, this could be quite a large amount of money.
2. Google My Business
Claiming your Google My Business (GMB) listing for your RV Park is one of the most important steps to take in improving your online presence. When you complete this profile, your park will be visible across Google’s suite of services, including search and maps. Of course, these are two very vital platforms for your park to be on and will help campers to find you both physically and online.
It’s free to list on Google My Business, and doing so will give you access to the millions of users all over the world who use the search engine daily. While campers won’t be able to book directly from your GMB profile, you can link it to your website where they’ll be able to do this.
Ensure that your listing is always up to date, and the details should match those that you have online elsewhere. If they don’t, you lower the chance of ranking in the 3-pack which are location-specific results that can give your website much better visibility online.
3. RoverPass Directory
With the RoverPass Marketplace, you can list your campground on the RoverPass site and take reservations from campers. What’s more, listing on the site is free for you, and gives you access to over 5 million unique visitors per year who search the directory for places to stay. Campers get the convenience of access to online booking and pay a small convenience fee for it when they make a reservation, costing your campground absolutely nothing.
RoverPass allows you to host valuable customer reviews on your site using a web functionality known as a widget. With the addition of star ratings, you’re also incentivized to keep tabs on what customers are saying about you, which helps you to understand and market to them in a more effective way (using their feedback).
One of the plus sides of listing on the RVParky directory is that it is run by an RV enthusiast, so you’re sure to benefit from marketing yourself to a relevant customer base. Since RVParky has an app, setting up a free listing on this site will also make your campground accessible to those using their mobile phones to search online and make bookings.
Since this site is clearly a passion project, there are no membership or subscription fees to pay.
5. Campground Views
Campground Views is a very comprehensive website that offers in-depth information on over 15,000 RV parks and campgrounds across the country. Campground Views takes the guesswork out of finding a place to set up camp, boasting over 28,000 photos and thousands of reviews made by park guests themselves. What’s truly special about this website is their 3,000+ first-person videos that folks can check out to get a virtual tour of campgrounds before booking!
Since thousands of your potential guests refer to this site before making booking decisions, it’s definitely worth becoming a member and getting your listing out there for the world to see!
6. Good Sam
Good Sam is an entire business devoted to RV owners and offers several services on their website including a directory, information on insurance, roadside assistance, and RV loans among other things. It is tailored towards the community, so anyone looking for accommodation advice or pointers from experts finds it useful.
If you choose to become a Good Sam RV Park, it opens your site up to their 2 million members. Members of Good Sam will then get a 10% discount when making a booking at your park.
As you can see from the list above, there are many different options to choose from when it comes to the best directories to list your RV Park on for the highest returns.
A good rule of thumb is to list on several directories, rather than put all of your eggs in one basket to speak. The high traffic marketplaces may see a lot of visitors but the competition to make your listing stand out can be tougher. Lower traffic sites may see fewer visitors but draw in serious campers who know what they are looking for in a campsite or RV park. Also, if the directory is well-known in the industry, you’d be amiss not to list on it.